General Population

Our definition of General Population includes the following groups of people:

1. House wives
2. Elderly
3. Families
4. Students and Young Adults
5. PMEBs
6. Different Ethnic Groups

When we talk about general population, what we actually mean is that the table top venues have a fairly well distributed group of different groups of people instead of venues with very Targeted Audience.

How to reach out to General Population?

. Near MRT Stations
. Near Bus Interchanges
. Near and around Large Public Residential Zones
. Near and around Large Private Residential Zones