PMEBs

Professionals, Managers, Executives and Business Owners are a group of people who are very difficult and usually very expensive to reach. Media Box using our Table Top Network have found a prefect solution to reaching to a large and targeted audience of PMEBs.

PMEBs, as elusive as they are, still have to eat. They might be so busy that they do not read the papers daily; they probably do not even have time for the television shows, but still PMEBs HAVE to eat.

Most of these people are workaholics, and will only stop doing their work for a short lunch break. Occasionally they will travel a distance for lunch, but more often than not, they will simply walk to the coffee shops or food courts that are located near their offices or workplace.

What better and more cost efficient way to reach them other than Table Top Campaigns in the coffee shops and food courts that they visit, probably on a daily basis?

Audience Profile (CBD Zone)

Gender: 52% Male, 48% Female

19% Age 15 - 24
28% Age 25 - 34
22% Age 35 - 44
19% Age 45 - 54
12% Age Below 15 or Above 54

Education - 69% have tertiary level education and above

How can we reach Desmond?

Desmond is a 27 year old Business Development Manager working at a MNC in OCBC Centre located off Philip Street. He is single, carefree and without any dependents.

Desmond lives comfortably, earns S$50,000 per annum, lives in a condo with his parents and drives a Honda Civic. Desmond is a person who rarely watches TV, do not read the newspaper and is seldom home. Let us follow Desmond on a typical day to see how we can effectively reach him.

It is a Wednesday, Desmond awakes at 7am and takes a jog around his residential area. He jogs past a coffee shop near his place and buys breakfast for his parents and himself. (Our Campaign is on the Tables, 1st Contact)

After having a hot bath, Desmond leaves home and drives to work. At 9.30am, Desmond reaches office and starts going through the paperwork that he has on his table. He calls clients for appointments later in the day, today he has managed to arranged 3 appointments.

At 11.30am, Desmond is feeling hungry and heads to the coffee shop along Philip Street. He loves this place as it serves his favourite Chicken Rice. (Our Campaign is on the Tables, 2nd Contact)

At 2pm, Desmond meets his first client at a café off Cecil Street. (Our Campaign is on the Tables, 3rd Contact)

He then meets his two other clients at a coffee shop off Cecil Street since they prefer the causal and traditional Kopi-O. (Our Campaign is on the Tables, 4th Contact)

After a long day, Desmond heads home for some well-deserved rest. At 9pm, Army Friends call and ask Desmond to join them for a drink session at Zouk. It is ladies night and Desmond agrees. 3 Hours of partying have made them feeling hungry and they head over to a nearby coffee shop for some Roti Prata and Ice-Tea before heading home in a cab. (Our Campaign is on the Tables, 5th Contact)